why I want to subscribe to your blog (and why I hope you’ll subscribe to mine)

I hit play on my answering machine (yes, we still have one) and a woman robot tells me not to hang up because this could be the most important call of my life.

phone

Then “she” says her records indicate I may not have health insurance.

And then she promises help is on the way if only I will press one now.

But I should be prepared to experience a short wait due to the tremendous response.

So basically, a robot wants to change my life, but I’m going to have to be patient.

Say it with me now – Ain’t nobody got time for that.

Needless to say, I didn’t press one. I wouldn’t have pressed one even if I didn’t have health insurance. Even if I needed the thing the robot was offering, I wouldn’t have wanted it that way. One, because I’m not a fool. Two, I have no respect for a robot on my answering machine (which is essentially robots leaving messages for robots if you really get down to it).

I want to talk with people, not robots. And especially not a robot who is also a telemarketer.

When I started a blog back in 2007, I started it for one reason: I loved to write. People start blogs for all kinds of reasons, but that was mine. I still love to write, but now writing is also my job. And in this business, you’re supposed to have a blog because it’s part of your platform.

blog

You already know my inner conflict with the word platform. I feel the same way about networking (hello colorful wires all tangled up). I wrote about the day networking died because here’s the thing: I don’t see writing on a blog that way.

Having a platform and creating a network aren’t bad things to do – I think they can be necessary. But I also think those words have some baggage attached to them, extra weight that isn’t welcome here in this space.

The kind of community writing we do on our blogs – you and me, writing on the internet and having people read it – is powerful. You share your joys and your losses, your favorite books and the funny thing your kids say. We write what moves us, what grieves us, what scares us, what delights. You share photos of your homes, your families, your favorite recipes. You show us what you wore on Wednesday, what you ate on Sunday, what daily gifts are saving your life.

We celebrate the small graces of the everyday and we have a community here who celebrates with us.

Some of you make money from your blog, a lot of money, and I applaud you and cheer you on and I will click on your ads so you’ll make more. I want to support you and help you pay for your kids’ braces or buy those cute pillows from Target or build that school for the children in Haiti.

Your work is beautiful and important.

Some of you write in quiet spaces with words you don’t think anyone reads, but you keep writing because writing makes you come alive. And I cheer you on because you’re doing what you love, you’re pushing through and finding your voice and sharing your words as an offering.

Your work is beautiful and important, too.

What you write is deeply personal to you. And what I write is deeply personal to me. And sometimes my writing touches your life in a way neither one of us expected and yours does that for me, too.

That is why words like platform and networking are hard for me. Because this feels like a community, not a conference. It feels like a letter, not a business card.

I hope it feels that way for you, too. I apologize for the times when it doesn’t.

I hope you’ll subscribe to Chatting at the Sky because that means you want to come back. Even as I write it, I know that subscribe is another one of those words with baggage (hello magazine salesman at my door who is going to promise me something he isn’t going to deliver).

But that’s the word they use on the internet for people who sign up to get your writing for free. And I realize I’m not sure I have ever formally invited you to subscribe because it feels a little like asking you to press one now.

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But I want to fight through that baggage and reclaim the subscription for what I think it really is:

I hope you see something human here, something hopeful, something that calls courage out from places within you that maybe you forgot were there, something that resonates with you as a person. I hope you see something here that reminds you that you’re not alone.

Those are the kinds of blogs I subscribe to and I hope to be that kind of place for you, too.

I would love it if you signed up to receive these blog posts in your inbox and I want to take a minute to tell you how you can do that if you’d like.

How to subscribe to Chatting at the Sky for free:

I’ve recently switched to Mail Chimp for my email subscribers which means the blog posts look a lot like the blog itself, with the header and everything right there in the email. It will average out to be about 3 posts a week because that’s about how often I’m posting these days.

You can sign up to get blog posts delivered straight into your inbox by entering your email address here and checking the button next to “blog posts.” It asks for your name but you don’t have to put that. All I need is your email address. It’s free and it’s easy.

But writing these posts isn’t the only thing I’m doing these days.

How to sign up for my newsletter for free:

Tomorrow I’m going to send out another newsletter. What? She still does that?

She does. Not very often, but she does.

The newsletter is something different from the blog posts. My goal is to send these out monthly, but so far it’s been more like quarterly. Ish. It’s free to sign up, and it’s where I share writing I won’t publish anywhere else.

I also share links to books I’m reading and favorite posts from around the internet. But mostly, the newsletter is just me, sharing a little something of myself with you and hoping it inspires courage for your day. It’s just another way to connect with you and have you connect with me.

If you’re interested in signing up for the newsletter, you can do that here and check the button next to “newsletter.”

I know a lot of people visit the blog straight from the internet and want to reduce email clutter so you don’t plan to subscribe. No explanation needed, of course. But for those of you who like having everything in one place, I wanted to let you know about the option to subscribe by email and also let you know a little more about the newsletter.

Finally, I hope you know I’m thankful for you. My husband and I pray in the mornings together, and it’s normal for him to bring you up, the community of readers who stop by here. We pray you will be encouraged and see hope in dark places. We pray for courage and for endurance. And we thank God that you come at all.

Thank you for reading, for commenting, or for reading and not commenting. I would write even if nobody read, but it’s much more fun this way.

state of the blog, brought to you by the color pink

Last Saturday I loaded up my car with five of my small group girls and we headed down to Charlotte to do a little shopping because we could and also it’s fun.

pinkBefore heading home, we stopped by my sister’s house because “she has a blog and is awesome and like, famous!” I don’t think they even know I have a blog. Or wrote two books. I mean, I’ve been on TV in Canada. But whatevs.

pink

She had Valentine crafts for us to do because she’s The Nester and that’s just the kind of girl she is. They loved every minute of it.

pinkObviously. Goes to show that sweeping your floors and making your bed is one way to prepare for guests. But iced coffee, pink gum balls and paper streamers will mean more.

craft day at the nester's

valentine craft

hello gloves

While these photos have little to do with the state of the blog, I had to share them because 1) they’re cute and 2) after tomorrow it will be too late because Valentines Day will be over.

Now a few words about the state of things around here. Every few months I think about all the things I would put in a sidebar if I had one. But since I don’t, I have to put them in a regular post like this one. Warning: I might start to sound like Charlie Brown’s teacher in 3, 2, 1 . . 

  • Oops: An apology if you received Monday’s post twice in your inbox. We are in the process of transferring all readers who subscribe by email from Feedburner to MailChimp and that post accidentally went out twice. If you normally receive Chatting at the Sky blog posts through email, this is how they will look from now on.
  • Podcasting: I’m now one of Tsh’s regular podcast guests, which basically means there is a record of Tsh and me having a phone call and chatting it up about writing, parenting, and Friends once every six weeks. It’s more fancy than that because we don’t use regular phones we use microphones. Actually, if you have seen the microphone we use, you would call it a macrophone. Because it is huge, people. The podcast won’t change your life, but it makes folding the towels more interesting, no? 

podcast mic

It’s backwards here, but you get the idea.

  • Book 3 Update: I’ve been working on my first round of edits for book number 3, what has affectionately become known as The Art Book. That isn’t actually the title but among friends, that’s what we call it. We finished the cover (!!) and I can’t wait to show you that. Soon!

small group at the nester's

  • Readings for Lent and Easter: I will be reading Bread and Wine during the season. It’s a collection of writings by some of our favorite writers: C.S. Lewis, Henri Nouwen, G.K. Chesterton, Amy Carmichael and many others.
  • Footer: We’ve added stuff to the footer! When a blog has no side bar you learn to cram stuff into the footer. As we have now done.

What about you? Any fun updates? Great dinners you’ve made lately? Favorite blog post you’ve read? New design? Put on your Al Roker hat and tell us what’s happening in your neck of the woods.

one task impossible to complete while watching TV

I had every good intention of finishing this weeks Artists and Influencers post while I watched the Super Bowl by myself last night. But there are three reasons why that wasn’t going to happen.

One. To finish something, you need to have actually started.

Two. My writing-something-coherent-while-watching-TV super power expired in 1995 after trying to write a paper while also watching the season premiere of 90210.

And three? It was all just a little too distracting. The Sandy Hook choir. That really tan sign language interpreter. Beyoncé and her hair. The Clydesdale and the troops and the farmers. The power outage!!

downton

And then as if all that wasn’t enough, I go hang out at Downton Abbey for barely 15 minutes and I see on Twitter that the whole game turns *almost* around. Just so you know, by the time I switched to Downton, I had abandoned all hope of finishing an actual post.

All that to say, even though I planned this series to last only in January, I think I may extend it into February. I hope to be back next Monday with a complete Artists and Influencers post. I would say I’ll just post it tomorrow but I know I won’t so why would I say that?

In closing, I leave you with What Really Made Mary Ingalls Go Blind. Simply because, as the article says, “This is the sort of thing that is extremely interesting if you are interested in this sort of thing.”

What’s your favorite thing to do while watching TV? Mine is fold towels because towels have corners and you can fold them without actually looking at them.

the only topic I can write about for 31 days in a row

When I wrote 31 days of Grace back in October of 2010, I had just turned in my first book. It was a book about grace and I had a lot to say about it. I still do, but it comes out differently now.

Last year when I planned for 31 Days to Change the World, I was feeling brave. Full of courage. Hopeful.

31 days of quiet

Sometimes there is something you need to say.

Other times, there is something you need to learn.

Most times, it’s both.

This October I will do 31 days a little differently. I thought about not writing at all, as I will be traveling a lot in October. But the 31 day practice is good for me. Doing it in community feels right and encouraging.

This time I don’t plan to write on a topic as much as I feel compelled to write through one. Even in the midst of this active season, I can’t shake the pull to stillness. Quiet listening. Spirit submission.

I’m not sure I have a lot to say about it, but I have a lot I would like to learn. And so I’m going to write through the learning during the month of October.

This feels vulnerable, but also right.

I haven’t named it yet. 31 Days of Curious Listening? Quiet Spaces? Soul Breathing? Stillness? Shutting up?

I will write as I go, a little each day. A very little each day.

What is a topic you could write about for 31 days in a row?

how redesigning your blog can remind you of your purpose

It took years for it to feel normal for me to write on a blog. Now, I can’t imagine my life without it. I marvel at the blogless people, the women who don’t even know the word. I envy them sometimes. It might be because I am still learning how to be a blogger, an author, and a person.

water tower

Chatting at the Sky got a little makeover this weekend. If you read in a in a reader or by email, this could be a good day to click over and poke around. Erin from Design by Insight works magic and can read minds. I highly recommend her.

You who are new here might think I have a blog because I wrote books and authors are supposed to have blogs and junk. But that’s not why I have a blog.

I started a blog because I had toddlers giving up pacifiers and I needed someplace to work that out. I wrote the night before our son was born. I wrote about my brainless answers to four-year-old questions. I wrote after we totaled our car.

Writing my stories over time uncovered the writer inside me. I have only taken my writing seriously for about three years. I’ve been blogging for six. As I sifted through old posts to re-categorize things, my hand hovered over delete more times than I can count.

There is some straight up crazy in these archives. I’m not exaggerating. Some of the things I used to write I simply don’t enjoy writing anymore and I was tempted to take out anything that didn’t fit. But I didn’t.  I’m leaving it all in.

Blogging has profoundly changed me. I felt like a shadow before I started writing here. For years like many of you, I wrote in journals. But journal writing is different. It wasn’t until I began to write things to be read by a community of people that I began to see myself. I am a mess. I am a contradiction. I am brave and also not.

Working those things out in writing helps me to have peace with it rather than fight it so much. Thinking about my own contradictions in my head brings anxiety. But writing through them gives me courage. Yes, I am a mess. But that doesn’t mean I have nothing to offer.

Hope profoundly motivates me.

I see the world as a half-full glass.

I risk Pollyanna by writing that way but I don’t care.

Even when I feel hopeless, discouraged or small, writing here reminds me that small isn’t a bad thing. The critics and disappointments carry their own kind of gifts.

emily p freemanI desperately want to keep this a place for your soul to breathe. That means something different for everyone. For me, it means calming photos, thoughtful words, and lots of white space.

In an effort to stay true to writing what I love best but also make it easy for those who wish to poke around and find real information, we’ve re-worked the archives and added a few features that, hopefully, will smooth things out.

For years I wrote sporadically about family, motherhood, faith. I still write about those things, but I do it differently now. I am different now. My writing voice reads stronger. In real life, I can be a bit of a wimp. But I’m not as wimpy as I used to be, and I think that is because of this blog.

God has used writing to convict me of sin and selfishness. He has also used it to convict me of righteousness and giftedness. You can’t leave that part out.

Every time I publish something here, I want to have something in my hands to offer. If I have nothing in my hands, it doesn’t mean I won’t write. But I will wait until the emptiness has a bit of a shape before I give it to you.

I want you to be able to find your way around. I want to share myself with you as authentically as I am able. I want you to read and I want to make it easy.

If there is something that would make it easier, would you let me know?

My dad reminded me this weekend as we spent some time together, “We make the mistake of thinking people have arrived and we judge them there. But they are always changing, growing, learning. And so are we. We’re not done yet.”

This is not all we’ll ever be. We live, notice, hope, remember, and trip over the middle. We love in the middle. And the middle is where we write.

We’re not done yet. I’m thankful for that.

3 things I’m doing on purpose

While The Man and I were in Florida a few months ago, we drove by a forest fire. I know, it wasn’t a legit forest fire. It was a controlled burn. I don’t know a lot about controlled burning aside from the fact that it sounds like an oxymoron. I know it’s supposed to be good for the foliage and such. I also know they do it on purpose. And for what it’s worth, I rolled down my window to take this photo and it was hot. Really hot. Like, let-me-clean-out-my-pores-on-my-face- now-that-I-just-got-a-steaming hot. I couldn’t believe how close the fire people were to it, working hard to control all that burn. I have a new respect for firefighters.

At the risk of sounding all purpose driven life-y, there are some things I’m doing on purpose. I know myself, and I know I can get caught up in things just because it’s what you do without really stopping to consider why. I’m sure every profession has their own version of that. Being a writer definitely does. You have to have a website with your name at the top! You have to travel and speak at tons of places to sell your book! You have to know how to pray out loud while someone softly plays the piano! And my head spins. And I question things. And I want to choose on purpose what I do while remaining true to who I am.

With that in mind, I want to share with you three things I’m doing on purpose. Hopefully, they are things you will benefit from, which is why I’m telling you.

Grace for the Good Girl Summer Book Club

When I mentioned last week I might like to do a loosely organized summer book club with you, I thought maybe 30 of you would do it. So far, there are nearly 200 interested in joining in. And so my “loosely organized” book club is slowly morphing into a semi-structured book club. I’ve recruited the help of my virtual assistant (have I introduced you to her? Ah, the things I haven’t told you yet…) We have read through every comment on that post and are feeling our way through what will serve you best (and not make us crazy). I’m so excited! Stay tuned next week for more details and exact start date.

Updates from Chatting at the Sky

One of my goals this year was to send out a monthly update newsletter-ish type of thing. This was hard for me. I went back and forth for months – why do I want to add one more thing to people’s inboxes? How can the updates remain a gift and offer readers a place for their souls to breathe while also providing information? 

In the end, here are 4 reasons why I decided to develop a monthly newsletter.

  • to have another way to connect with you besides the blog post
  • to offer exclusive content
  • to update loyal readers with any happenings that may not get front page on the blog
  • to share books I’m reading as well as quality links to other blogs that I think may encourage you

I understand the trust exchange that takes place when you give out your email address. I hoard my personal email address – No, Old Navy, you may not have my email! No I will not give you my zip code!  I respect your time and your privacy. Your email will never be used for any reason other than these updates and you can unsubscribe at any time. My 3rd newsletter will go out next week – if you are interested in receiving it, sign up here. (You can check the box for Summer Book Club if you’re interested in learning more about that). If you would like a preview as to what these look like, here is last month’s newsletter.

The Influence Conference

When Hayley (The Tiny Twig) asked me to consider speaking at The Influence Conference in October, I hesitated. Not because it didn’t sound amazing (it does), but because I’m trying to be laser focused with those things I say yes to, especially when it means traveling away from home. But something about this one intrigues me. I talked with The Man about it, spent some silent time listening and considering what I may have to share with the group this conference might attract, and I decided that The Influence Conference was a good fit. Maybe it will be a good fit for you, too? It will be held October 11 – 13 in Indianapolis. Here are the speakers and here is the conference website.

Are there things in your schedule that you do just because it’s what you’re supposed to do? What are some things you’re doing on purpose?

10 Favorite Blog Posts of 2011

While my family and I are gallivanting around this week, I want to share with you my own personal picks for the 10 Favorite Blog Posts of 2011. (When you capitalize things, it makes them Super Official). I have nothing to offer these 10, no award or certificate or badge or banner. But great writing deserves some attention. All of these posts have moved me, some even months after I read them. Of the many lovely and soulful posts I’ve read this year, here are 10 that seem to have lingered for various reasons (listed in no particular order).

Unstyled Life by Jules at Pancakes and French Fries:: Having just recently watched my family sort through the many collections of everything from manilla envelopes to Waffle House pins that make up the remnants of my father-in-law’s earthly possessions, this post struck a chord somewhere down deep. She writes beautifully and I am left standing right next to her, shaking my head. For anyone considering the purpose of all our stuff, this post is a must read.

Please Don’t Miss It by Sara Frankl at (in)courage :: She wrote this on her birthday, the last birthday she had on earth. She wrote to us, begging us to see, to open up, to live fully. She wanted us to learn from her life: don’t miss your own. Read it. You won’t soon forget.

The World Needs More Artists by Jeff Goins :: Jeff is a great voice for those of us who work hard at our craft but have trouble with the last five percent. He reminds us that making great art is its own reward and that we have a say in the kind of legacy we want to leave. His blog is one of my favorite new finds of 2011.

We’ve Been Conditioned to Not Make Mistakes by The Nester at Nesting Place :: She reminds us that while home is supposed to be the safest place on earth, some of us manage to make it our biggest source of shame. It’s not supposed to be that way. Read at your own risk.

What is Deployment? by Ashleigh Baker :: Think of honest writing and then go two steps deeper. That is how Ashleigh communicates on her blog. She spent many, many months alone with her two boys as her husband served overseas. And then he came home, and she wrote about it, and it was beautiful, and I still think of it sometimes. So here you go.

Hold Your Fire by Jenny S. Allen :: I met her on Canadian Thanksgiving in a Toronto hotel restaurant, she with my lost luggage and stories so similar to mine it made my head spin. We chatted over pizza until we closed the tired place down and shared nervous laughter over the interviews we had the next morning. And in that magic way that doesn’t happen all that often, a girl from Texas and a girl from North Carolina connected like girls who grew up only miles apart, swimming at the same pool. For any woman who feels a tug and a pull but is terrified of leading, read this post.

Here and There by Shannan Martin at Flower Patch Farm Girl :: She writes about home in ways that make me wish I had one. Not that I don’t have a home, I do. But we moved around so much when I was a kid that the roots she talks about didn’t have time to burrow deep. So I read her words and I know I feel that way about something but I just haven’t figured out what yet. So while this post is one of my favorites of the year, her entire blog is one of my favorite finds ever.

Because God Really Knows How to Meet Needs by Ann Voskamp at A Holy Experience :: She wrote this post in November and I’ve thought of it more than I can say since then. Because The Farmer didn’t want to leave his pigs, but he did it anyway. And God has lovely ways of weaving our giftedness and our passion into our service and our worship. That is what he did on a small plot of land in Ecuador. I simply love this story.

These Are Magic Hours by Tara at Pohlkotte Press:: I found this post just a week ago. Tara linked up with Tuesdays Unwrapped and I’m so glad she did. She makes words dance. A taste? “These are the hours that make the years fly, folding us into life with grace and love.”

My Dead Hope by Gary Morland at New Life’n :: Don’t let the title fool you. It’s a post about broken dreams, yes. But it’s also infused with a beautiful, rich, scary hope that weighs even heavier than the dream. If you had goals for this year that never quite came to be, read this before the next year begins. And as a bonus? Gary has an ebook based on this series available for free download any day now – just look for Scary Hope (I’ll let you know when it’s available). And also he’s my dad so you know. There’s that.

Cherry Bomb by Megan Jordan at Velveteen Mind:: Whenever I feel wimpy in my writing I read this post by Megan and it makes me brave. She has a way of bossing without making me defensive, instead it just makes me get to work.

What do you think of these 10 posts {ok it’s 11}? Which ones would you add? (Feel free to share links in the comments, but if you leave more than one link, the blog will think you’re spam and block you). Would love to hear some of your favorite picks of the year.

And to you who have gathered here for yet another year, thank you for writing, for speaking truth into this chaotic world, for making your art, and sharing it with us.

join me today on the Simple Mom podcast

These lovely girls have been on my mind a lot this week as I’ve thought about the bloggers on the Compassion trip. The Relevant Conference was the first time we saw each other again since we travelled to the Philippines this past summer. That’s Tsh there, second from the left. What a gift to get to know her better this past year. She had me as a guest on the Simple Mom Podcast this week.

Here’s what you can expect to find:

  • Behind the scenes of writing 31 days to change the world  (1:00)
  • A bit about time travel and the Philippines (5:30)
  • The Relevant Conference (8:00)
  • On editors and agents (11:45)
  • What it feels like to have a book in bookstores (13:33)
  • On writing a book, being a good girl, and marketing your stuff (15:00)
  • Photography tips, my favorite lens, free editing software, and the sign of a good photographer (24:45)
  • This is the part where I brag a bit on one of my favorite bloggers (38:10)
  • The illusion of doing “it all” (40:00)
  • And finally, to tie it all up with a bow, the embarrassing contents of my bedside table (47:00)

So if you would like some company while you fold your towels this afternoon, click here to listen to the podcast.

31 Days 2011 :: The Community Collection

Welcome to 31 days! Below you will find a collection of links to all the blogs participating. You only need to add your link to once. It will automatically show up on all eight blogs who are hosting. It’s like magic. Or so we hope. If you need instructions on how to link up, here is a detailed explanation of how it works. Browse, enjoy, learn, and change the world. Or something like that.



how to build your author platform

When I signed a contract to write two books for Revell back in December 2009, I had one magazine article to my name. And that was it. I did not have an agent (and I still don’t have one, by the way). I had about 1300 subscribers to my blog. That alone wasn’t very impressive to a publisher. Build your platform. That’s what they tell us. I’ve heard literary agents say you need to have at least 5000 subscribers to your blog before you will be considered for representation. I’ve walked out of sessions at writing conferences feeling defeated, discouraged, and nearly beat up. If you are a writer who has a blog and would like to pursue traditional publication, I’m sure you can relate. Here’s a comment I received on yesterday’s post.

“As a writer who loves to blog AND wants to pursue publication, how do you reconcile the whole concept of ‘don’t worry about the numbers’ when publishers only CARE about the numbers??? I mean, in the end, numbers=people. They aren’t just numbers. They represent the number of readers who are impacted by your message. For a publisher, they represent the number of people who will likely buy your new book. So, really…numbers DO matter.”

Sandy Cooper

I don’t know that publishers only care about the numbers. If that were true, I never would have gotten a contract. But agents and publishers do talk about platform. And platform is important. But it can be endlessly frustrating for a writer because it seems like you can’t have a book until you have a platform, and you can’t have a platform without a book. There is no formula, and I can’t tell you exactly why Revell took a chance on an unpublished blogger with a meager platform. But they did, and here is one thing I did that I think helped.

I focused on building a bench, not a platform. Several of the families who live in our cul-de-sac have been there for over 40 years. Their children are grown with children of their own, and I watch as these women walk slow to their mailbox, chat with one another in the street, and go back inside. They can’t stand there for long.

Last spring, we bought some benches to put in the grassy area of the cul-de-sac so we could sit and watch while the kids ride their bikes. But something else happened with those benches when we weren’t around.

One afternoon, I noticed two of my neighbors leave their house at the same time and shuffle towards the benches just before dinner. I went outside to check the mail and entered into the conversation with them for a while. They spoke of children and grandchildren, aging siblings and friends, the weather. They enjoyed the breeze and waved at the occasional passing car. They lingered. I made my way back to the kitchen to finish up dinner but kept my eye on them. They stayed out for nearly an hour. I’ve not seen them do that before. It isn’t that they didn’t want to be together, but before it wasn’t so easy. Now, they had a bench to sit on. And the bench made all the difference.

The bench didn’t give them something to talk about. It gave them a place to do it. People want to talk about things. They want to relate and live in community and converse and be together. Sometimes they just need a bench. They need a place to get the conversation started, a platform that allows them to linger and find one another.

A platform is a stage with the spotlight on you. A bench is a community with no spotlight at all. Build your bench.

I love how Sandy says numbers are people. And people do matter. People need benches, a place to relate and connect and identify with one another. When I wrote my book proposal, I didn’t have impressive numbers to show them. Instead, I focused on the reader, the girl who would come and sit on my bench if only they would help me show her where it was. Because you can build the most beautiful, relevant bench in North America but if no one knows it exists, they can’t come sit on it.

And so in addition to building a bench with quality content and a clear message, we need to have the confidence to talk about it. It’s not about me, it’s about you. It’s not about a massive audience, it’s about being a part of a community. It’s not about self-promotion, it’s about believing in your message enough to share it. Not because of you, but because of them.

What about you? Can you relate with Sandy and this sometimes frustrating dilemma of building a platform?

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